Use an Attraction Marketing model

Since many company guidelines may not allow using automated dialing systems for generating prospects, the best way you can use this powerful tool is to send generic voice broadcasts only to sell the system to other MLM distributors or Businesses who want to use it as a marketing tool. Once they are a client of yours and you have a relationship you can then discuss your MLM business with them.

 This is an attraction marketing model that will allow you to build relationships with a lot more strong MLM people than you could by directly prospecting them and has the added advantage of generating some high profit sales that will help to fund your entire marketing budget. 

• Target MLM prospects by using Genealogy Lists or Small business owner lists for your broadcasts
  • Use Geneology lists from www.genealogygiant.com/ . These will allow you to do larger broadcasts but your response rates will be lower since the list will contain active reps and inactive reps. 
  • Use Reverse marketing active MLM lists from http://www.ibuzzleads.com/ Even these are more expensive they are all active MLM people so your response ratios will be much higher. These are the ones I recommend. 

• The sales process will target your leads to sell them the Voice Broadcast software as a tool for their business. Your outbound messages will target them using the voice broadcasting as a tool for them to generate leads for their existing business. 
  • Use Specific company names in your broadcast to generate higher responses ie " I can help you build your Noni business...etc"
  • Transfer voice mail boxes: This is the voice mail box that will have the longer version of your sales presentation on it. You probably only need one but you can get multiple free voice mail boxes from the following company www.K7.net 

   

• Sales Process:  
  • Call prospects back within 30 to 60 minutes. 
  • Build rapport 
  • Ask Questions: Ask how long they have been with their current company and how its going. Then ask if they have been in other MLM companies and what their business background is. This will give you a some ides of their background so you can custom tailor your presentation. 
  • Give them an overview on how the voice broadcasting works and they type of response ratios. Share with them the success story of the ibuzz rep from the ibuzz training on using reverse marketing leads below.
  • Take them to ibuzzpro website: If they are on their computer have them go to your website while you are on the phone, tell them to review and you will call them back in 30 min. 
  • Get their e mail and send them your ibuzzpro website link and your contact info.
  • Follow up on the good prospects and set up a drip campaign for everyone else. 
  • Done correctly your closing rations over a month should average about 10%
  • Do not try to push your primary business unless they ask you about it. In your discussion with them you will find out pretty quickly if they are focused into their deal or are open to looking elsewhere.
  • Over time you should be able to convert about 20 to 30% to reps for your primary.

  Notes

  Redirect your custom website name to your ibuzzpro page: Register a simple URL (website name) that is easy to remember and easy to spell that you can give to your prospects over the phone when you call them back. Use Godaddy to register your website name (cost $9.95/yr) and then redirect your website address to point to your ibuzzpro webpage. Godaddy also will give you a free e-mail address to use with your website URL name. Use the link below to see what names are available and register your web name.

  

  Call back all prospects including all prospects who pushed the transfer button even if they did not leave a message. You can get this list of numbers but running a report in your ibuzz software after the broadcast and then clicking on the link next to the number that shows you the number of transfers. This will open up an excel document with all the phone numbers of everyone who pushed the transfer button. 

  Use an Autoresponder Drip system to maximize your sales. I recommend Aweber, it is the one I use the following link to set one up Click Here

Documents (right click and "save target as" to download)

• Voice Broadcast Scripts
• Autoresponder Letters for Drip System